Books written by Ayantunji Gbadamosi

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  Principles of Marketing: A Value-Based Approach

  New York, NY: Pearson Prentice Hall Meng, H. H., Chao, M. C. and Ju, T. L. (2004) 'Determinants of continued use of the WWW: an integration of two theoretical models', Industrial Managememnt and Data Systems, 104 (9), pp.

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  Contemporary Issues in Marketing: Principles and Practice

  Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.

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  Entrepreneurship Marketing: Principles and Practice of SME Marketing

  Principles and Practice of SME Marketing Sonny Nwankwo, Ayantunji Gbadamosi ... Hence, this facilitates flexible decision making in all matters of the business, including marketing. ... A case in point is Bank Zero in South Africa.

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  Young Consumer Behaviour: A Research Companion

  The book focusses on exploring the behaviour of young consumers as individuals and societal members.

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  Principles of Marketing: A Value-Based Approach

  The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment.

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  Contemporary Issues in Marketing: Principles and Practice

  Contemporary Issues in Marketing brings together theory and practitioners′ perspectives to present a coherent understanding of topical issues in marketing.

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  Entrepreneurship Marketing: Principles and Practice of SME Marketing

  This book is perfect for students studying SMEs, Marketing and Enterprise at both advanced undergraduate and postgraduate levels, as well as professionals looking to obtain the required knowledge to operate their businesses in this ...

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  Entrepreneurship Marketing: Principles and Practice of SME Marketing

  Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run ...

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  Young Consumer Behaviour: A Research Companion

  children's knowledge of brands and advertising slogans in the United States: Implications for consumer socialization. Journal of Marketing Communications, 6(4), ... How consumer culture controls our kids: Cashing in on conformity.

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  Religion and Consumer Behaviour in Developing Nations

  Essentially, this book, Religion and Consumer Behaviour in Developing Nations, focuses on exploring consumer behaviour in relation ... Essentially, the primary target markets of the book are postgraduate students, researchers, managers, ...

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  Entrepreneurship Marketing: Principles and Practice of SME Marketing

  ... Marketing.Chichester: John Wiley. Carr, A. (1968), Is business bluffing ethical? Harvard Business Review, Vol. 46 ... MKTG4. 4th edn. Mason, OH: SouthWestern, pp. 32–34. Leiss, W. (1983), The icons of the marketplace. Theory, Culture ...

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  Entrepreneurship and the Informal Sector: Challenges and Opportunities for African Business Development

  This book contributes to the ongoing discussion around entrepreneurship in Africa and how it can be made more sustainable.

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  Entrepreneurship Marketing: Principles and Practice of SME Marketing

  This book is perfect for students studying SMEs, Marketing and Enterprise at both advanced undergraduate and postgraduate level, as well as professionals looking to obtain the required knowledge to operate their businesses in this ...