Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately ...
50 Scientifically Proven Ways to Be Persuasive Noah J. Goldstein, Steve J. Martin, Robert Cialdini ... others' claims when they are low on cognitive resources can be found in: Gilbert, D. T., Krull, D. S., and Malone, P. S. (1990).
Cet ouvrage décrypte les principes psychologiques qui sous-tendent le processus de la persuasion et vous aide à appliquer des stratégies simples dont l'efficacité est scientifiquement prouvée. Ecrit par des experts...
In this book, leading authors, who represent many different countries and disciplines, explore new developments and the widespread impact of Cialdini's work in research areas ranging from persuasion strategy and social engineering to help ...
It's arguably the single most important reason why the psychology of social influence—and the science of social psychology—matters on a global scale. LESSON NUMBER TWO: REAL LIFE IS SCIENCE'S NATURAL DOMAIN More than perhaps any ...
本书教授了50个沟通方法,即便自认说服力薄弱,也不需要锻炼说服技巧或简报能力!只要利用简单的科学方法,就可以翻转局面!小小改变,就能让人心服口服,发挥无与伦比的影响力!