Books written by Stewart Adam

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  Principles of Marketing

  Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition.

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  Principles of Marketing

  The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever.

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  Principles of Marketing

  Innovation + Value Creation. The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today's marketing is...

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  Marketing

  The new edition has been completely updated to reflect recent changes in marketing theory and practice caused by new technologies and new ways of organising. Three Australian authors.

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  Marketing

  This new edition retains all the features that have made it a text enjoyed by students and used by marketers for many years.

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  Principles of Marketing

  Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition.

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  Principles of Marketing

  We also collaborated with students who helped design the new cover. The 5th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier, and more enjoyable than ever.