Books written by Michael Harker

  • The Lure of Literacy: A Critical Reception of the Compulsory Composition Debate
    The Lure of Literacy: A Critical Reception of the Compulsory Composition Debate

    To be fair, it should not come as a surprise that concerns about literacy remain implicit orientations for Russell's and Connors's studies. Neither author sets out to address this aspect of the “Great Debate” specifically.

  • Marketing: An Introduction
    Marketing: An Introduction

    Now updated with the last ideas in digital marketing such as big data, analytics and social marketing as well as up-to-date case studies from a range of consumer and industrial brands including Netflix, Aldi, Spotify, Phillips, Renault and ...

  • Marketing: An Introduction
    Marketing: An Introduction

    The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies.

  • The Lure of Literacy: A Critical Reception of the Compulsory Composition Debate
    The Lure of Literacy: A Critical Reception of the Compulsory Composition Debate

    For the 2008 campaign, Rick Nash's picture is prominently displayed on a promotional item meant to look like a book cover. He is dressed in a Columbus Blue Jacket uniform, holding a hockey stick and leaning against a goal.

  • Marketing Trends in Australasia: Essays and Case Studies
    Marketing Trends in Australasia: Essays and Case Studies

    The Crane Company Michael Harker Like mathematics , most students avoid industrial cases ' like the plague ' . But once you have explained the workings of an electric overhead travelling crane ( EOTC or pont roullant in French ...

  • Marketing An Introduction
    Marketing An Introduction

    The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies.

  • Relationship Marketing: Paradigm and perspective
    Relationship Marketing: Paradigm and perspective

    With classic and contemporary writings from influential figures in the field, this work explores the theory and practice of relationship marketing.

  • Marketing: An Introduction, European Edition
    Marketing: An Introduction, European Edition

    With an approachable style and variety of features and applications, this must-have guide will provide the tools you need to gain a broad insight into this ever-expanding field and think like a marketer.