Books written by Sonny Nwankwo
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Principles of Marketing: A Value-Based Approach
New York, NY: Pearson Prentice Hall Meng, H. H., Chao, M. C. and Ju, T. L. (2004) 'Determinants of continued use of the WWW: an integration of two theoretical models', Industrial Managememnt and Data Systems, 104 (9), pp.
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Entrepreneurship Marketing: Principles and Practice of SME Marketing
Principles and Practice of SME Marketing Sonny Nwankwo, Ayantunji Gbadamosi ... Hence, this facilitates flexible decision making in all matters of the business, including marketing. ... A case in point is Bank Zero in South Africa.
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Principles of Marketing: A Value-Based Approach
The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment.
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Entrepreneurship Marketing: Principles and Practice of SME Marketing
This book is perfect for students studying SMEs, Marketing and Enterprise at both advanced undergraduate and postgraduate levels, as well as professionals looking to obtain the required knowledge to operate their businesses in this ...
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Entrepreneurship Marketing: Principles and Practice of SME Marketing
Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run ...
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The Routledge Companion to Business in Africa
When Asian small and medium-sized family firms spread their wings. Multinational Business Review. 16(2): 127–32. UNCTAD (2002). Economic development in Africa: From adjustment to poverty reduction: What is new? Geneva: United Nations.
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Strategic Planning and Development: Developing Economies in Perspective
Strategic Planning and Development: Developing Economies in Perspective
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Entrepreneurship Marketing: Principles and Practice of SME Marketing
... Marketing.Chichester: John Wiley. Carr, A. (1968), Is business bluffing ethical? Harvard Business Review, Vol. 46 ... MKTG4. 4th edn. Mason, OH: SouthWestern, pp. 32–34. Leiss, W. (1983), The icons of the marketplace. Theory, Culture ...
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Entrepreneurship Marketing: Principles and Practice of SME Marketing
This book is perfect for students studying SMEs, Marketing and Enterprise at both advanced undergraduate and postgraduate level, as well as professionals looking to obtain the required knowledge to operate their businesses in this ...
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The Routledge Companion to Business in Africa
The objectives of this collection include: To shed new light on the socio-cultural and historical underpinnings of business practice in Africa and their implications for promoting entrepreneurship and business behaviour in the region To ...
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The Routledge Companion to Business in Africa
The objectives of this collection include: To shed new light on the socio-cultural and historical underpinnings of business practice in Africa and their implications for promoting entrepreneurship and business behaviour in the region To ...