Books written by W. James Potter

Media Effects

This was clearly illustrated in the fall of 1999, when the Los Angeles Times Magazine devoted coverage of the Staples Center, a new sports arena. The publisher, Kathryn M. Downing, had entered into a partnership agreement on the issue ...

Media Literacy

This was clearly illustrated in the fall of 1999, when the Los Angeles Times Magazine devoted coverage of the Staples Center, a new sports arena. The publisher, Kathryn M. Downing, had entered into a partnership agreement on the issue ...

An Analysis of Thinking and Research About Qualitative Methods

In S. P. Bowen & N. Wyatt (Eds.), Transforming visions: Feminist critiques in communication studies (pp. 1-18). Cresskill, NJ: Hampton Press. Breen, M., & Corcoran, F. (1986). Myth, drama, fantasy theme, and ideology in mass media ...

Digital Media Effects

W James Potter. Customized Messages The interactive nature of digital media has made mass customization available. ... The most popular of these are called social networking sites (SNSs) such as Facebook (begun in 2004) and Twitter ...

Media Literacy

W. James Potter. videos) and then distribute those ... The most popular of these are what are called social networking sites (SNSs) such as Facebook (begun in 2004) and Twitter (begun in 2006). In 2008, 24% of the U.S. population were ...

Media Literacy

... and a Pew Research Center study reported that 55% of college presidents said plagiarism had increased in the past decade; 89% of those who thought plagiarizing was on the increase cited the Internet as a major reason (Gormly, 2012).

On Media Violence

Elliott, W. R., 177 Ellis, D. P., 35 Ellis, G. T., 185 Endsley, R. C., 39, 91, 126 Engblom, P., 30, 173, 176 Eron, L., 21 Eron, L. D., 2, 29, 31, 34, 40, 67, 112, 117, 150, 161, 170, 173, 177, 181, 182, 189 Eschholz, S., 101 Estep, R., ...

Media Literacy

To further illustrate the idea of a range of perceptions of reality, consider the situation as described in Box 8.1 regarding the television show Gilligan's Island. The people who wrote to the Coast Guard, begging them to rescue ...

The 11 Myths of Media Violence

An example to illustrate this point came about with the farcical comedy called Gilligan's Island, which premiered in the fall of 1964. This 30-minute weekly television series featured seven characters who were marooned on an island ...

Media Effects

In G. Lindzey & E. Aronson (Eds.), Handbook of social psychology (3rd ed., Vol. 2, pp. 539–599). New York: Random House. ... Rogers, E. M., & Shoemaker, F. (1971). Communication of innovations: A cross-cultural approach.

An Analysis of Thinking and Research About Qualitative Methods

Defining women: The case of Cagney and Lacey. In L. Spigel & D. Mann (Eds.), Private screenings: Television and the female consumer (pp. 169–201). Minneapolis: University of Minnesota Press. The purpose of this study is to reveal the ...

Introduction to Media Literacy

... Winona State University; Rachel Alicia Griffin, Southern Illinois University Carbondale; Rachael Hanel, Minnesota State University, Mankato; Nina Huntemann, Suffolk University; Frank Nevius, Western Oregon University; Michael Plugh, ...

Media Effects

W. James Potter. Reiss, S., & Wiltz, J. (2004). ... Roberts, M., Wanta, W., & Dzwo, T-H. (2002). Agenda setting and issue salience online. Communication Research ... American Political Science Review, 70, 409–432. Rodgers, S., & Thorson ...

Media Literacy

The Ninth Edition has been thoroughly updated to evolve with the ever-changing media landscape and features a new chapter on fake news, debating what we as news consumers can do to recognize fake news in order to avoid its influence.

Introduction to Media Literacy

Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable about all facets of the media and more strategic users of media messages.

Introduction to Media Literacy

Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable about all facets of the media and more strategic users of media messages.

Media Literacy

Media Literacy introduces students to the fascinating world that operates behind media messages.

Seven Skills of Media Literacy

This book is a must read for those people serious about becoming more strategic in using the media to satisfy their own needs for information and entertainment and thereby avoid being exploited by media messages.

Theory of Media Literacy: A Cognitive Approach

In this book, author W. James Potter enlightens readers on the tasks of information processing.

The Rhetorical Power of Popular Culture + Media Literacy, 5th Ed