Books written by W. James Potter

  • Media Literacy
    Media Literacy

    Media literacy: Keys to interpreting media messages (4th ed.). Westport: Praeger. (340 pages, including index) This is a mass media book that presents some information about what is needed as far as knowledge about the media.

  • Arguing for a General Framework for Mass Media Scholarship
    Arguing for a General Framework for Mass Media Scholarship

    The remainder of the book, beginning with Chapter 2, lays out a picture of what such a general framework would look like. ... Chapter 3 introduces a knowledge structure for thinking about mass media organizations.

  • Major Theories of Media Effects: Analysis and Evaluation
    Major Theories of Media Effects: Analysis and Evaluation

    This book is valuable as a reference for scholars and a textbook for graduate and advanced undergraduate courses in media studies.

  • On Media Violence
    On Media Violence

    What effect does it have on viewers?Divided into four parts, the book covers: a review of research on media violence; re-conceptions of exisiting theories of media violence; addresses the need to rethink the methodological tools used to ...

  • Seven Skills of Media Literacy
    Seven Skills of Media Literacy

    This book is a must read for those people serious about becoming more strategic in using the media to satisfy their own needs for information and entertainment and thereby avoid being exploited by media messages.

  • How to Publish Your Communication Research: An Insider’s Guide
    How to Publish Your Communication Research: An Insider’s Guide

    Well-known journal editors and Communication scholars Alison Alexander and W. James Potter provide an insider's guide to getting published in scholarly communication journals.

  • Arguing for a General Framework for Mass Media Scholarship
    Arguing for a General Framework for Mass Media Scholarship

    This book is clearly a 'call to arms' for mass media scholars to ratchet up the quality of research (and what we know), to see the interconnections within and among strands of scholarship, and to move forward in a more efficient, organized ...

  • The 11 Myths of Media Violence
    The 11 Myths of Media Violence

    This book clearly explains why media violence has not only been allowed but encouraged to escalate. The author challenges many of our assumptions about the relationship between media and violence.

  • Digital Media Effects
    Digital Media Effects

    Expanding from traditional media effects studies, this book focuses attention on the kinds of effects that have arisen in the new digital age.

  • How to Publish Your Communication Research: An Insider’s Guide
    How to Publish Your Communication Research: An Insider’s Guide

    Well-known journal editors and Communication scholars Alison Alexander and W. James Potter provide an insider′s guide to getting published in scholarly communication journals.

  • The 11 Myths of Media Violence
    The 11 Myths of Media Violence

    . . This book is a "must read" for anyone involved in the media violence debate." -Craig A. Anderson, Iowa State University "The 11 Myths of Media Violence is a must read for everyone who has ever sat in front of a television.

  • Media Literacy
    Media Literacy

    This updated Second Edition of Media Literacy introduces the fascinating world that operates behind visible media messages. This accessible edition includes updated figures and information about computers and the Internet.

  • Arguing for a General Framework for Mass Media Scholarship
    Arguing for a General Framework for Mass Media Scholarship

    This book is clearly a 'call to arms' for mass media scholars to ratchet up the quality of research (and what we know), to see the interconnections within and among strands of scholarship, and to move forward in a more efficient, organized ...