Books written by Merlin Stone

Direct Hit: Winning Direct Marketing Campaigns

This guide shows marketing managers how to avoid direct marketing disasters and reap the benefit of properly executed campaigns.
Merlin Stone Remembered: Her Life and Works

Hutchinson drawsa connection between this particular figure and the Serpent Goddess of Minoan Crete, writing, “A similar snake goddess seems to have been worshipped during the Bronze Age in Palestine where a stele was found at Tell Beit ...
Merlin Stone Remembered: Her Life and Works

In this phenomenal book, new light is shed upon Merlin's philosophy and methodology as you take a memorable journey through her life. Includes over sixty photos and a twelve-page color insert.
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英国Kogan Page公司授权出版
The Routledge Companion to Marketing Research

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer

""Consumer Insight"" provides market researchers with knowledge of database marketing and CRM techniques.
When God was a Woman

Here, archaeologically documented, is the story of the religion of the Goddess.
Leisure Services Marketing

It shows the key trends in leisure service markets and the marketing objectives and strategy. The book includes case studies.
CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work

Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globally, and then goes on to provide comprehensive and practical guidance on: making ...
Database Marketing: Strategy and Implementation

Explains what database marketing is, what it can do, and how a company can implement it.
The Customer Management Scorecard: Managing CRM for Profit

"With contributions from 25 international experts, in-depth cases and drawing on the leading edge research findings, this book is the most comprehensive source of data ever published on customer management global practice.
When God Was A Woman

Here, archaeologically documented,is the story of the religion of the Goddess.
Customer Relationship Marketing: Get to Know Your Customers and Win Their Loyalty

This second edition is revised to take account of research since the first edition, and contains examples.
How to Market Computers and Office Systems

How to Market Computers and Office Systems
How to Market Computers and Information Technology

This is an invaluable reference source for all managers and professionals in the information technology industry.
Successful Customer Relationship Marketing: New Thinking, New Strategies, New Tools for Getting Closer to Your Customers

A handbook on customer relationship marketing. Successful Customer Relationship Marketing explores what companies all over the world are doing and shows what tools and techniques are actually bringing results.
The Definitive Guide to Direct and Interactive Marketing: How to Select, Reach and Retain the Right Customers

Good direct marketing on the other hand is the best and most cost-effective way of targeting, winning and retaining new customers. This volume shows how to be discerning.