Books written by William L. Cron

Sales Management: Concepts and Cases

( continued ) This case was prepared by Mark Adams , Mike Easey , and Harry Robinson of the University of Northumbria at Newcastle England . Copyright © 1991 by the University of Northumbria at Newcastle . Reproduced by permission .
Sales Management: Concepts and Cases

Notes on Location 7 Page 2 Office GENP E - 1 12/14/90 Dr. Robert Boomer General Practice Drop in M , F 7:00 - 9:00 AM Zilene - hi Naprosyn - hi Bendine - hi Feldene gel - lo Office GENPE - 3 12/10/90 Dr. Allan Dunn General Practice Walk ...
Wiley Pathways Selling

Alan J. Dubinsky, Marvin A. Jolson, Ronald E. Michaels, Masaaki Kotabe, and Chae Un Lim, “Ethical Perceptions of Field Sales Personnel: An Empirical Assessment,” Journal of Sales & Marketing Management (Fall 1992), p. 18. 6.
Dalrymple's Sales Management: Concepts and Cases

Go Beyond the Classroom and Enter into a Future in Sales Management with this Complete Guide for Managing an Effective Sales Force Easily accessible, real-world and practical, the Tenth Edition of Dalrymple's Sales Management: Concepts and ...
Sales Management: Concepts and Cases

Table of Contents " Introduction to Selling and Sales Management 1 Chief Sales Executive Forum 1 Personal Selling 3 A Changing Marketplace 4 The Sales Management Process 10 The Sales Management Competencies 12 Team Exercise: "Who to Promote ...
Dalrymple's Sales Management: Concepts and Cases

Go Beyond the Classroom and Enter into a Future in Sales Management with this Complete Guide for Managing an Effective Sales Force Easily accessible, real-world and practical, the Tenth Edition of Dalrymple's Sales Management: Concepts and ...
Sales Management

Through seven editions, Sales Management has provided readers with a comprehensive, practical approach to sales management. This book places special emphasis on current issues of managing strategic account relationships, team...
Marketing Theory and Applications

Marketing Theory and Applications
Dalrymple'S Sales Management, 9Th Ed

With this new edition, Cron and DeCarlo also present a running case study throughout each chapter on Moreguard Insurance. The case study is used to show how key concepts are applied in the real world.
Sales Management: Concepts and Cases

Uses a comprehensive, up-to-date and practical approach to sales management. Each chapter begins with a narrative about an individual firm. Boxes highlight recent developments, topical issues and unique sales strategies....
销售管理: 第9版

销售管理: 第9版
Teachers Manual to Accompany Sales Management Four Th Edition

Teachers Manual to Accompany Sales Management Four Th Edition