Books written by Hermawan Kartajaya
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Attracting Investors: A Marketing Approach to Finding Funds for Your Business
when combined with U.S. Treasury bills , may offer the same net risk profile as Procter & Gamble . ... In other words , Procter & Gamble doesn't compete for capital just against Johnson & Johnson and other important sector players ...
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Marketing 4.0: transforma tu estrategia para atraer al consumidor digital
Es el marketing 4.0. Para lograr ese compromiso del cliente y su recomendación, los autores de Marketing 4.0 nos proponen combinar lo mejor de ambos mundos, el marketing tradicional y el marketing digital.
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Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital
Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes.
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Marketing 4.0: Moving from Traditional to Digital
This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming ...
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Think ASEAN!: Rethinking Marketing Toward ASEAN Community 2015
New Page 1 Overview Think ASEAN! explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. It offers fresh perspectives to marketers...
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Marketing 4.0: Moving from Traditional to Digital
156 MARKETING 4.0 of SoLoMo (social, location, and mobile). Successful branded apps often have collaboration and sharing features (social), location-based functionalities (location), and on-the-go capabilities (mobile).
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Marketing 5.0: Technology for Humanity
PRAISE FOR MARKETING 5.0 "What really impresses me about this book is how it integrates the power of modern technologies and the emerging value systems of humanity.
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Ubud - The Spirit Of Bali
The book provides not only knowledge but also inspiration for anyone who wants to learn from the success of Ubud, which has proven so sustainable over so many centuries.
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Entrepreneurial Marketing
BUSINESS & ECONOMICS I n Entrepreneurial Marketing: Beyond ProfessionalismtoCreativity, Leadership, andSustainability, a distinguished team of world-leadingmarketing professionals deliversawake-upcall to the marketing industry ...
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Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability
This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments.
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Die neue Dimension des Marketings: Vom Kunden zum Menschen
... Kunden, Sie zu finden. ▷ Credo 7: Gewinnen Sie Kunden, halten und mehren Sie sie Sobald Sie einen Kunden gewonnen ... Leben gerettet.16 Gleichzeitig lockt das Programm Besucher in die Läden und steigert den Umsatz mit PetSmartProdukten ...
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NEW WAVE MARKETING
Legacy Marketing akan digantikan oleh New Wave Marketing. Dengan pendekatan ini, pemasar bisa melakukan aktivitas low-budget high-impact marketing.The New Wave Marketing berintikan 12 Cs:1. Communitization2. Confirming3. Clarifying4.
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营销革命4.0: 从传统到数字
本书以大数据,社群,价值观营销为基础,企业将营销的中心转移到如伺与消费者积极互动,尊重消费者作为"主体"的价值观,让消费者更多地参与营销价值的创造.
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Marketing 6.0: The Future Is Immersive
In the process, real and illusory stimuli mix to form a new kind of perceived reality. This book guides us into this futuristic marketing world.