Books written by George Edward Belch
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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
... time Telephone representatives refer service requests to the field Field representatives refer service requests to telephone reps Separate field and telephone accounts / territories Order Taking Field reps refer orders to telephone ...
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Belch/Belch/Guolla introduces students to advertising and promotion with an integrated marketing communications (IMC) perspective.
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Advertising: An Integrated Marketing Communication Perspective
The third edition of this market-leading text has been extensively revised to examine how cutting-edge developments are impacting the IMC program of marketers.All vignettes, cases and boxes showcasing specific examples of how companies and ...
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Advertising and Promotion: An Integrated Marketing Communications Perspective
This book discusses the role of advertising and promotion in modern marketing.
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues...
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Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective
Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues...
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广告与促销: 整合营销传播视角
Ben shu ji yu zheng he ying xiao chuan bo ji hua mo xing, Ti chu xie diao suo you cu xiao zu he yuan su dui yu zhi ding...