Books written by Michael J. Cody
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Interpersonal Communication: A Goals-based Approach
Interpersonal Communication: A Goals-based Approach
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Interpersonal Communication
Interpersonal Communication
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Entertainment-Education and Social Change: History, Research, and Practice
This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying ...
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Gender, Power, and Communication in Human Relationships
In L. F. Rakow (Ed.), Women making meaning: New feminist directions in communication (pp. 60-79). New York: Routledge. ... In W. P. Davidson & F. Yu (Eds), Mass communication research: Major issues and future directions (pp. 11-35).
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Serious Games: Mechanisms and Effects
The work in this collection focuses on the desirable outcomes of digital game play. The editors distinguish between three possible effects -- learning, development, and change -- covering a broad range of serious games' potential impact.
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Entertainment-Education and Social Change: History, Research, and Practice
Theconstruction ofthedramatic serials drawsonthe basic principles of social cognitive theory presented earlier. Di f fer e ntialMo deling Three types of modeling influences are used in the entertainmenteducation approach: Positive, ...
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Interpersonal Communication: A Goals-based Approach
Interpersonal Communication's unique goals-based approach allows for an accessible, practical presentation of the latest research, introducing the most current theories and ideas in the field while keeping students firmly rooted in the real ...
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Explaining One's Self To Others: Reason-giving in A Social Context
This volume is devoted to bridging the gap between these two traditions.
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Persuasive Communication
This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.