Books written by Pervez N. Ghauri
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New Challenges to International Marketing
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier ...
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International Business Negotiations: Theory and Practice
This insightful new textbook provides comprehensive coverage of the theories and practices key to negotiating business deals in the twenty-first century.
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International Business Negotiations
This work explores the problems faced by Western managers while doing business abroad and offers guidelines for international business negotiations. It also focuses on an important aspect of international business: negotiations.
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International Marketing
The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century.
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European Union and the Race for Foreign Direct Investment in Europe
One oft - cited example is the potential double taxation of cross - border dividend payments between MNE parent and subsidiary . Although the 1990 Parent Subsidiary directive resulted in EU countries either exempting dividends and ...
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International Mergers and Acquisitions: A Reader
This title focuses on the financial, cultural and strategic aspects of international mergers and acquistitions activity and has a global, cross-cultural perspective.
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Euromarketing: Effective Strategies for International Trade and Export
Discusses the current status of European marketing, offers strategies for the European Community and post-communist Eastern Europe, and examines the future of European marketing
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The Role of Expatriates in MNCs Knowledge Mobilization
expatriates regularly about the home situation and are responsible for finding a position for returning expatriates (Tung, 1987). In German organisations, Marlinghaus (1996) describes, mentoring has been used extensively as a specific ...
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Multinational Enterprises and Sustainable Development
The Hofstede model: Applications to global branding and advertising strategy and research. International Journal of Advertising, 29(1), 85–110. Dunning, J. H. (2014). Explaining international production (Routledge Revivals).
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The Role of Expatriates in MNCs Knowledge Mobilization
The first-order implications of our findings relate to the management of expectations and roles. HR has a primary role to play in managing returning expatriates' unrealistic expectations. Returning expatriates want their sacrifices ...
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The Internationalization of the Firm: A Reader
This collection of readings is concerned with international business, with specific reference to the multinational firm, foreign direct investment, globalization and international strategic thought.
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New Challenges to International Marketing
An empirical investigation of the effect of market orientation and entrepreneurship orientation alignment on ... Export market-oriented behaviour, their antecedents, consequences, and moderating factors: Evidence from the U.S. and the ...
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Doing Business in Emerging Markets: Entry and Negotiation Strategies
Number of foreign direct investment projects licensed 1999 by main counterparts . ( 2002 ) . ... Rahul , J. ( 1992 , November 16 ) . India is opening for business . Fortune , pp . ... Foreign companies in South Africa , by country .
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Research Methods in Business Studies
Research Methods in Business Studies shows you how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
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Handbook of Research on International Entrepreneurship Strategy: Improving SME Performance Globally
strategy will be used by firms that made their first foreign entries soon after foundation. Soon after its establishment, SSH started with its home country, ... In 2001, representative offices in South Korea and Taiwan were also ...
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International Business Strategy: Theory and Practice
Can firms pursue internationalization on several fronts at the same time? How can firms handle cultural and institutional distances between home and host markets?
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Business, Society and Politics: Multinationals in Emerging Markets
This title deals with the interconnection between the socio-political organizations in emerging markets and MNCs. It offers a number of practical illustrations from empirical studies from different markets.
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Research Methods in Business Studies: A Practical Guide
This edition has extended coverage of international and cross-cultural research, more examples from real dissertations and research projects from diverse areas of business such as HRM and accounting, and a new chapter on qualitative ...
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Multinational Enterprises and Sustainable Development
This volume reports the results of the large international 'MNEmerge' research project, financed by the European Commission, and provides an understanding of the impact of multinational enterprises on United Nations Millennium Development ...
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Research Methods in Business Studies: A Practical Guide
The 2nd edition of this well-respected text is ideal for advanced business students taking a course in research methods or undertaking their first dissertation or report on a work placement...