Books written by Paul A. Argenti
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The Fast Forward MBA Pocket Reference
Contains more than 1,000 articles, audio clips, tools, databases, and even town-to-town small business event listings—to give you instant access to essential entrepreneurial resources. ... Quick MBA (www.quickmba.com).
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Digital Strategies for Powerful Corporate Communications
This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.
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The Portable MBA Desk Reference: An Essential Business Companion
A convenient, accurate, one-stop, comprehensive source of business information. The ``Quick Reference'' section offers a concise, cross-reference encyclopedia of terms and definitions. ``Vital Statistics'' is a directory which provides data...
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Corporate Communication
Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
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Corporate Communication
Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition.
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Corporate Communication
"This book grows out of more than 35 years of work developing the field of study referred to in this book as corporate communication.
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Comunicación estratégica y su contribución a la reputación: Paul A. Argenti profundiza en la importancia de la comunicación para construir...
La gran novedad de esta obra es la incorporación de casos de éxito de las principales empresas españolas que permiten al lector aplicar a su propia organización los conocimientos y experiencias que nos ofrece Paul A. Argenti, uno de los ...
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Corporate Communication
Corporate Communication
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Corporate Communication
A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations. There is increased emphasis on communication...
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MBA实务: 企业管理速成教程
John Wiley & Sons,Inc.授权出版