Books written by Jean M. Hartman

  • Entrepreneurial Financial Management: An Applied Approach
    Entrepreneurial Financial Management: An Applied Approach

    Levinson and Godin (1994) identify several basic principles that guide bootstrap marketing: 1. Know the customer. To market to their customers effectively and efficiently, entrepreneurs should seek to understand their customers' needs ...

  • Double Exposure: Poverty & Race in America
    Double Exposure: Poverty & Race in America

    In 1993 , California governor Pete Wilson proposed denial of citizenship to U.S. - born children whose parents were undocumented . Wilson chose to turn back the clock to an era when U.S. - born African Americans and Native Americans ...

  • Entrepreneurial Financial Management: An Applied Approach
    Entrepreneurial Financial Management: An Applied Approach

    A critical goal of reviewing and discussing the business plan is to make everyone fully aware of all the risks involved in the business. This is the key to setting realistic expectations and it can be a significant challenge.

  • Double Exposure: Poverty & Race in America
    Double Exposure: Poverty & Race in America

    -- Barbara Ehrenreich, author of Worst Years of Our Lives: Irreverent Notes from a Decade of Greed This book provides the most up-to-date and comprehensive review of the major topics surrounding our country s most troublesome and seemingly ...

  • Entrepreneurial Financial Management: An Applied Approach
    Entrepreneurial Financial Management: An Applied Approach

    This new edition presents an applied, realistic view of entrepreneurial finance for today's entrepreneur. The book provides an integrated set of concepts and applications, drawing from entrepreneurship, finance, and accounting.

  • Entrepreneurial Financial Management: An Applied Approach
    Entrepreneurial Financial Management: An Applied Approach

    This fifth edition of a classic and comprehensive resource presents an applied, realistic view of entrepreneurial finance for today’s entrepreneurs, completely updated to address the latest trends and technologies.

  • Entrepreneurial Financial Management: An Applied Approach
    Entrepreneurial Financial Management: An Applied Approach

    This new edition presents an applied, realistic view of entrepreneurial finance for today's entrepreneur. The book provides an integrated set of concepts and applications, drawing from entrepreneurship, finance, and accounting.

  • Entrepreneurial Financial Management
    Entrepreneurial Financial Management

    Updated and expanded version of the 1976 work.