Books written by Lynda Lee Kaid

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  Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising

  One is the popularity of the president and voters ' approval of the president's job performance ( Brody & Sigelman , 1983 ; Sigelman , 1979 ) . Presidential popularity ratings often affect election outcomes for an incumbent president .

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  The SAGE Handbook of Political Advertising

  For example, Sigelman and Kugler (2003) looked at data from three gubernatorial campaigns to measure how voters define and interpret “negativity” in political ads. Although most survey research in political advertising has included ...

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  Television and Politics in Evolving European Democracies

  In L. L. Kaid , D. Nimmo , & K. R. Sanders ( Eds . ) , New perspectives on political advertising ( pp . 82-106 ) . Carbondale , IL : Southern Illinois University Press . Johnson , K. S. , & Elebash , C. ( 1986 ) .

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  Wahlen und Wahlkampf in den Medien: Untersuchungen aus dem Wahljahr 1994

  Die Grünen im Bundestagswahlkampf 1987: Neue Politik, Medienpräsenz und Resonanz in der Wählerschaft. ... Regionalzeitungen aus dem Ruhrgebiet im Bundestagswahlkampf 1986/87. ... In Joachim Raschke (Hrsg.), Bürger und Parteien.

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  The Handbook of Election News Coverage Around the World

  New York: Free Press. Lichter, S. R. (1996, Fall). Consistently liberal: But does it matter? Forbes Media Critic,pp. 26–39. Lichter, S.R., &Noyes, R. E.(1995). Good intentions make bad news: Why Americans hate campaign journalism(2nd ed ...

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  Handbook of Political Communication Research

  The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication.

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  Political Campaign Communication: A Bibliography and Guide to the Literature, 1973-1982

  No descriptive material is available for this title.

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  Encyclopedia of Political Communication

  Media and political professionals, as well as government officials, lobbyists, and participants in independent political organizations, will find these volumes useful in developing a better understanding of how the media and communication ...

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  The Handbook of Election News Coverage Around the World

  The Handbook of Election Coverage Around the World focuses on the news coverage of national elections in democracies around the globe.

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  The Millennium Election: Communication in the 2000 Campaign

  The presidential campaign film : A critical history . Westport , CT : Praeger . Morreale , J. ( 1994a ) . American self images and the presidential campaign film , 19641992. In A. H. Miller & B. E. Gronbeck ( Ed . ) , Presidential ...

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  Gender and Candidate Communication: VideoStyle, WebStyle, NewStyle

  First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

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  Encyclopedia of Political Communication

  In 1976, Syracuse political scientists Thomas Patterson and Robert D. McClure published The Unseeing Eye: The Myth of Television Power in National Elections, detailing the controversial and groundbreaking results of one of the first ...

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  The SAGE Handbook of Political Advertising

  The contributors to this text examine the differences, as well as the similarities of political advertising among the electoral processes of democracies globally.

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  Communicating Politics: Engaging the Public in Democratic Life

  If we are concerned by such matters, what might be done to reengage those who are seemingly disengaged? This book explores these questions and examines the well being of our civic condition at the beginning of the twenty-first century.

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  Handbook of Political Communication Research

  The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication.

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  The EU Expansion: Communicating Shared Sovereignty in the Parliamentary Elections

  ... Wahlwerbung als politische Kultur . Parteienspots im Fernsehen 1957– 1998 [ Election advertising as political culture : Party spots on television ] . Wiesbaden , Germany : Westdeutscher Verlag . Holtz - Bacha , C. , & Kaid , L. L. ...

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  New Perspectives on Political Advertising

  This volume is partof a series of anthologies which cover various topics in the study, teaching, and practice of political communication. The purpose of the series is to make available...

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  Techno Politics in Presidential Campaigning: New Voices, New Technologies, and New Voters

  This volume examines the use of these media and considers the effectiveness of reaching voters through these channels.