Books written by Dominique M. Hanssens
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Market Response Models: Econometric and Time Series Analysis
Inoue, A., 73, 75, 218, 220 Ives, B., 413 Jacobson, R., 52, 66, 117, 158, 314-15, 349, 390 Jagpal.H., 103, 115 Jain, A., 221 Jain, D., 207, 208, 211,339, 344-45 James, W., 221 Jansen, D., 137 Jarvenpaa, S., 413 Jedidi, K., 69, 169,322, ...
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Market Response Models: Econometric and Time Series Analysis
... 89, 97, 284, 287, 289 Houston, F., 89,90, 200 Howard, R., 238 Howell, S., 36 Huber, G., 326 Hulbert, J., 236 Hurst, E., 250 Huysmans, J., 326 Ireland, N., 282 Ives, B., 325 Jacobson, R., 168, 169, 226 Jacquemin, A., 250, 282 Jagpal, ...
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Market Response Models: Econometric and Time Series Analysis
... F. , 341 , 342 , 344-45 Mundlak , Y. , 176 Murphy , M. , 57 Mushkat , M. , 419 MacKenzie , S. , 344 MacKinnon ... 214 , 327 Pagoulatos , E. , 213 , 352-54 Palda , K. , 115 , 145 , 158 Reuyl , J. , 190 , 234 , 242 , AUTHOR INDEX 485.
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Customer Equity: Measurement, Management and Research Opportunities
Lewis, M. (2004), 'The influence of loyalty programs and short-term promotions on customer retention'. Journal of Marketing Research XLI, 281–292. Lewis, M. (2005a), 'A dynamic programming approach to customer relationship pricing'.
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Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support
The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications.
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Long-Term Impact of Marketing: A Compendium
The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance.