Books written by Douglas Brownlie

Expanding Disciplinary Space: On the Potential of Critical Marketing

Mainstream applied marketing Applied marketing – instrumental knowledge primarily for an external non-academic audience – is now a global industry for the production of marketing knowledge. It is also the evolutionary ancestor of all ...
Celebrity, Convergence and Transformation

London: Duke University Press. Brown, S. (1999). Retro-marketing: yesterday's tomorrows, today! Marketing Intelligence and Planning, 17(7), 363–376. doi:10.1108/02634509910301098 Brown, S. (2001). Marketing – the retro revolution.
Expanding Disciplinary Space: On the Potential of Critical Marketing

Spencer, H. (1967), The Evolution of Society: Selections From Herbert Spencer's Principles of Sociology. London: University of Chicago Press. Tilman, R. (2007), Thorstein Veblen and the Enrichment of Evolutionary Naturalism.
Rethinking Marketing: Towards Critical Marketing Accountings

The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing′ - Journal of ...
Rethinking Marketing: Towards Critical Marketing Accountings

The Rethinking Marketing project drew ( and draws ) inspiration from this deft piece of critical observation which we argue directly applies to marketing management too . Hopper et al . ( 1987 ) not only reveal the potential of critical ...
Rethinking Marketing: New Perspectives on the Discipline and Profession : Papers to be Presented at the Rethinking Marketing Symposium, 1-2...

Rethinking Marketing: New Perspectives on the Discipline and Profession : Papers to be Presented at the Rethinking Marketing Symposium, 1-2...
Celebrity, Convergence and Transformation

Put simply, glamour is endowed with transformative power to alter the surface of things; capable of changing the apparently mundane and ordinary into visions of the sublime and extraordinary. We will argue that it is in the 'polished ...
Critical Marketing: Issues in Contemporary Marketing

The Editors provide authoritative analytical comment in a text which not only sums up the field but advances it. This book is essential reading for the serious Marketing scholar. Professor Chris Hackley, Royal Holloway University of London.