Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations.
Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice.
This volume is a valuable teaching resource for upper-level undergraduates and postgraduates studying public relations, strategic communications, political communication and organisational communication.
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field.
On the other hand, social theory has been rather neglected in public relations research, so Giddens is not alone. Considering the common critique in contemporary research that public relations has been dominated by mainstream and ...
This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes.
What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.
... strategic potential for listening in corporate communications. Any decision on activities, structures, processes and strategies of listening or ... The Power of Listening in Corporate Communications Structures and processes Strategies.