Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.
Beth Goldstein has taken her years of real world business experience and created a practical guide to help entrepreneurs navigate a lucky path to success. This book is a must-read if you want to accelerate growth at your company.
Armed with the tools in this book and on the CD-ROM, you'll be ready to Develop targeted customer profiles using affordable market research techniques Get inside the heads of customers and learn what makes them tick Navigate your ...
Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.
Armed with the tools in this book and on the CD-ROM, you'll be ready to Develop targeted customer profiles using affordable market research techniques Get inside the heads of customers and learn what makes them tick Navigate your ...
This book profiles five warriors who have achieved victory in the face of defeat.