Books written by Iwan Setiawan
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Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital
Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes.
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Marketing 4.0: Moving from Traditional to Digital
This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming ...
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Marketing 4.0: Moving from Traditional to Digital
156 MARKETING 4.0 of SoLoMo (social, location, and mobile). Successful branded apps often have collaboration and sharing features (social), location-based functionalities (location), and on-the-go capabilities (mobile).
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Marketing 5.0: Technology for Humanity
PRAISE FOR MARKETING 5.0 "What really impresses me about this book is how it integrates the power of modern technologies and the emerging value systems of humanity.
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Die neue Dimension des Marketings: Vom Kunden zum Menschen
... Kunden, Sie zu finden. ▷ Credo 7: Gewinnen Sie Kunden, halten und mehren Sie sie Sobald Sie einen Kunden gewonnen ... Leben gerettet.16 Gleichzeitig lockt das Programm Besucher in die Läden und steigert den Umsatz mit PetSmartProdukten ...
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营销革命4.0: 从传统到数字
本书以大数据,社群,价值观营销为基础,企业将营销的中心转移到如伺与消费者积极互动,尊重消费者作为"主体"的价值观,让消费者更多地参与营销价值的创造.
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Marketing 6.0: The Future Is Immersive
In the process, real and illusory stimuli mix to form a new kind of perceived reality. This book guides us into this futuristic marketing world.