Books written by Ulrike Mayrhofer
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Key Success Factors of SME Internationalisation: A Cross-Country Perspective
and more specifically guanxi – condition the success of SMEs in China. ... This case study shows that physical presence is a key element when dealing with the Chinese market since it allows foreign firms to control their development in ...
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Constructive Intercultural Management: Integrating Cultural Differences Successfully
In M. Geppert & M. Mayer (Eds.), Global, national and local practices in multinational companies (pp. ... International Journal of Innovation Management, 20(1), 1–34. ... Leading international teams: A guide to the new world order.
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Management stratégique
Cet ouvrage présente les principaux concepts et outils du management stratégique ainsi que leurs récentes évolutions.
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Key Success Factors of SME Internationalisation: A Cross-Country Perspective
This collective book offers a cross-country perspective on the internationalisation of small and medium-sized enterprises (SMEs).
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Marketing
Cet ouvrage fournit une synthèse des principaux concepts et techniques utilisés dans le domaine du marketing. Il présente de manière détaillée les composantes de l'analyse de marché, de la stratégie marketing et du marketing-mix.
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Global Phenomena and Social Sciences: An Interdisciplinary and Comparative Approach
This book offers new perspectives on global phenomena that play a major role in today’s society and deeply shape the actions of individuals, organizations and nations.