Books written by Vern Terpstra

  • International Marketing
    International Marketing

    The Eighth Edition of this popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International...

  • International Marketing: Instructor's manual, test bank, and transparency masters, fifth edition

    International Marketing: Instructor's manual, test bank, and transparency masters, fifth edition

  • International Marketing
    International Marketing

    Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today's international marketing arena. This...

  • International Marketing
    International Marketing

    This edition is significantly shorter, covers all the international marketing tasks and knowledge statements from the NASBITE Certified Global Business Professional (CGBP) certification, has a new focus on global entrepreneurship, and ...

  • 国际营销

    Ben shu chan shu le shi chang ying xiao xue de yan jiu dui xiang yu fang fa, Guo ji ying xiao chang suo, Guo ji ying xiao huan jing,...

  • International Dimensions of Marketing
    International Dimensions of Marketing

    International Dimensions of Marketing

  • The Cultural Environment of International Business
    The Cultural Environment of International Business

    The Cultural Environment of International Business

  • International Marketing
    International Marketing

    International Marketing

  • The Global Environment of Business
    The Global Environment of Business

    The Global Environment of Business

  • Global Environment of Business

    The book begins with an international business overview, setting out the managerial agenda for firms doing global business. The book then discusses the following international environments: cultural differences (the senior...

  • International Marketing
    International Marketing

    Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world...

  • International Dimensions of Marketing
    International Dimensions of Marketing

    The book describes the marketing mix from an international perspective. What distinguishes international marketing is not the activities performed, but the way they are performed. The text discusses, in detail,...