Books written by Seyhmus Baloglu
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Marketing for Hospitality and Tourism
The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
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Marketing for Hospitality and Tourism
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses...
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Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge
... Portugal Spain Turkey City Breaks Austria Belgium Czech Republic Denmark Egypt Germany Greece Hungary Italy The Netherlands Portugal Russia Spain Turkey More expensive for independent beach holidays (especially for longer stays).
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Handbook of Scales in Tourism and Hospitality Research
By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality ...
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Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge
Destination competitiveness: An exploratory examination of South Australia's core attractions. Journal of Vacation Marketing, ... In M. Uysal & D. R. Fesenmaier (Eds.), Communication channel systems in tourism marketing (pp. 191–215).