Books written by Franklin R. Root
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Entry Strategies for International Markets
This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international ...
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International Trade and Investment
"H62." Includes bibliographical references and index.
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International Trade & Investment
International Trade & Investment
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Instructor's Manual, International Trade and Investment, 7th Ed
Instructor's Manual, International Trade and Investment, 7th Ed
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International Strategic Management: Challenges and Opportunities
First Published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.
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Entry Strategies for International Markets
Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have...
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Entry Strategies for International Markets
This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international ...
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International Strategic Management: Challenges And Opportunities
... structure and strategy . International strategy should grow out of the net competitive advantage in a global indus- try of ... integration and imperatives for national responsiveness , a useful distinction . See , C. K. Prahalad , " The ...
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International Trade and Investment
"H62." Includes bibliographical references and index.