Books written by Brian Moeran

Japanese Whaling?: End of an Era

Johnson, Chalmers 1982 MITI and the Japanese Miracle. Stanford: Standford University Press. Kalland, Arne 1981 Shing—A Study of a Japanese Fishing Community. SIAS Monograph Series No. 44, London: Curzon Press. 1986 “Premodern whaling in ...
Asian Media Productions

1987 The Philosophical Discourse of Modernity: twelve lectures, translated by P. Lawrence, Cambridge: Polity Press. Hall, Ivan P. 1998 Cartels ofthe Mind, New York: Norton. Hall, Stuart 1980 'Encoding/decoding', p.128438 in S. Hall et ...
Endangered Culture: Japanese Whaling in Cultural Perspective

Endangered Culture: Japanese Whaling in Cultural Perspective
The Business of Creativity: Toward an Anthropology of Worth

In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley.
Ethnography at Work

The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm.
Creative and Cultural Industries in East Asia: An Introduction

This book presents an introductory overview of the socio-economic organization of creative industries, focusing on the East Asian context.
Language and Popular Culture in Japan

When this book was originally published it was the first work of its kind to examine the way in which language is used to express the ‘myth’ of advertising slogans and other popular cultural forms.
The Business of Ethnography: Strategic Exchanges, People and Organizations

The Business of Ethnography not only provides a useful methodology for people studying or wishing to understand business, but also acts as a clarion call for anthropologists to rethink their discipline beyond traditional fieldwork sites.
The Magic of Fashion: Ritual, Commodity, Glamour

Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and ...
Ethnography in the Raw: Life in a Luzon Village

The book links detailed descriptions of his Philippine family with cultural practices such as circumcision, marriage and cockfights combined with theoretical musings on the concepts of sacrifice, social exchange, patron-client relations, ...
Japanese: Language and People

This text is part of a course that offers the beginner a course in the necessary skills for communication at a basic level in spoken Japanese.
A Japanese Advertising Agency: An Anthropology of Media and Markets

This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan.
Folk Art Potters of Japan: Beyond an Anthropology of Aesthetics

This is a study of a group of potters living in a small community in the south of Japan, and about the problems they face in the production, marketing and aesthetic appraisal of a kind of stoneware pottery generally referred to as mingei, ...
Ōkubo Diary (Routledge Revivals): Portrait of a Japanese Valley

Throughout, the book questions the premises of participant observation, which has become a mainstay of modern anthropology.
Women, Media and Consumption in Japan

First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Covers visual and print media.
Women, Media and Consumption in Japan

Brian Moeran, Lise Skov. concerned with its magazine's financial success can afford to ignore its readers entirely or to pander totally to their desires and expectations. Rather, there exists a two-way relationship between women and the ...
A Japanese Advertising Agency: An Anthropology of Media and Markets

An Anthropology of Media and Markets Brian Moeran. Ivy, Marilyn 1988 'Tradition and difference in the Japanese mass media', p.21– 30 in Public Culture 1 (1). –––1989 'Critical texts, mass artifacts: the consumption of knowledge in ...
Folk Art Potters of Japan: Beyond an Anthropology of Aesthetics

Beyond an Anthropology of Aesthetics Brian Moeran. our perception in any way, and which in many respects defies 'logical explanation' (Yanagi 1932:52-60).15 Not only do we find here the common opposition between eastern intuition versus ...
A Far Valley: Four Years in a Japanese Village

The author records his experiences and impressions during four years spent living with his family in a remote village in southern Japan
Japanese: Language & People

Japanese Language and Peoplewill help you speak and understand Japanese, as well as introduce you to the basics of the written language. It also provides many fascinating insights intoboth modern Japanese society and traditional customs.