Books written by Leonard J. Parsons
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Marketing Management: Text and Cases
REFERENCES Brooks , William T. Niche Selling : How to Find Your Customer in a Crowded Market ( Homewood , IL : Business One Irwin , 1992 ) . Churchill , Gilbert A. , Neil M. Ford , and Orville C. Walker , Jr. Sales Force Management ...
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Market Response Models: Econometric and Time Series Analysis
Inoue, A., 73, 75, 218, 220 Ives, B., 413 Jacobson, R., 52, 66, 117, 158, 314-15, 349, 390 Jagpal.H., 103, 115 Jain, A., 221 Jain, D., 207, 208, 211,339, 344-45 James, W., 221 Jansen, D., 137 Jarvenpaa, S., 413 Jedidi, K., 69, 169,322, ...
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Market Response Models: Econometric and Time Series Analysis
... 89, 97, 284, 287, 289 Houston, F., 89,90, 200 Howard, R., 238 Howell, S., 36 Huber, G., 326 Hulbert, J., 236 Hurst, E., 250 Huysmans, J., 326 Ireland, N., 282 Ives, B., 325 Jacobson, R., 168, 169, 226 Jacquemin, A., 250, 282 Jagpal, ...
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Market Response Models: Econometric and Time Series Analysis
... F. , 341 , 342 , 344-45 Mundlak , Y. , 176 Murphy , M. , 57 Mushkat , M. , 419 MacKenzie , S. , 344 MacKinnon ... 214 , 327 Pagoulatos , E. , 213 , 352-54 Palda , K. , 115 , 145 , 158 Reuyl , J. , 190 , 234 , 242 , AUTHOR INDEX 485.
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Instructor's Manual to Accompany Marketing Management: Strategy and Cases
Instructor's Manual to Accompany Marketing Management: Strategy and Cases
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Marketing Models and Econometric Research
Marketing Models and Econometric Research
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Marketing Management: Text and Cases
Noted for its numerous cases, this comprehensive textbook focuses on all aspects of planning, co-ordinating and executing marketing strategy. It includes the main terms and concepts associated with marketing management,...
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Basic Marketing Management
Focuses on all aspects of planning, coordinating and executing marketing strategy. Includes the main concepts and terms associated with marketing management. Contains new chapters on competitive analysis, sales promotion, direct...
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Marketing Management: Text and Cases
Marketing Management: Text and Cases
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Cases in Marketing Management
Cases in Marketing Management
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Basic Marketing Management
To accommodate instructors who either don't use cases or prefer to select their own, we offer a marketing management book that focuses exclusively on text material. In addition, to keep...