Books written by Aaker

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  Marketing Research 10E Custom Unbound Edition

  Marketing Research 10E Custom Unbound Edition

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  Branding 20 principi per il successo

  15 Le tre minacce alla brand relevance Vedendo che il sentiero nel bosco era stato modificato da un Gigante, e poiché il suo Compagno aveva suggerito un'altra strada, ... 1 Si veda Aaker D., Three Threats to Brand Relevance.

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  Marketing Research 7E with Spss Software Cd Rom 10 . 0 Set

  Marketing Research 7E with Spss Software Cd Rom 10 . 0 Set

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  创建强势品牌

  本书探讨了品牌识别的含义, 及如何发展品牌形象, 品牌的定位和执行计划, 并介绍跨产品和跨细分市场衡量品牌资产的方法等内容.

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  Strategic Marketing Management 6E with Busines in Turbulent Times Set

  Strategic Marketing Management 6E with Busines in Turbulent Times Set

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  Marketing Research with SPSS 11.0

  Marketing Research with SPSS 11.0

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  Strategic Market Management, 10th Edition WileyPlus Blackboard Student Package

  Strategic Market Management, 10th Edition WileyPlus Blackboard Student Package