Books written by Richard M.S. Wilson

Strategic Marketing Management

Pearson, G.J. (1979), 'Setting Corporate Objectives as a Basis for Action', Long Range Planning, Vol. 12, August, pp. 13–19. Pearson, G.J. (1993), 'Business Orientation: Cliché or Substance?', Journal of Marketing Management, Vol.
Liberalising the Accounting Curriculum in University Education

Coulson, A. and Thompson, I. (2006) Accounting and sustainability, encouraging a dialogical approach; integrating learning activities, delivery mechanisms and assessment strategies, Accounting Education: An International Journal, 15(3), ...
Strategic Marketing Planning

Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike.
Strategic Marketing Planning

... Malcolm McDonald, Beth Rogers and Diana Woodburn Marketing Briefs, Sally Dibb and Lyndon Simkin Marketing in Travel and Tourism (third edition), Victor T. C. Middleton with Jackie R. Clarke Marketing Logistics (second edition), ...
The Routledge Companion to Accounting Education

Kirk, F.R.: and Spector, C.A. 451, 452, 453, 454 Kirkham, L.M.: and Annisette, M. 635; and Gammie, E. 635 Kitchener, K.S. 408 Kitindi, E.G. 322–3 Klammer, T.: et al. 103, 104,114, 116 Knapp, M.C.: and Knapp, C.A. 519 Knechel, ...
Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject.
Strategic Marketing Planning

Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the ...
Accounting Education Research: Prize-winning Contributions

An example is the trend to conceptualize education metaphorically as a business, or through privatization to make education run by considerations of 'rational choice.' In this metaphor, students are consumers, their education is a ...
Communication in Accounting Education

Accounting educators Accounting students The profession Apply disciplinary context to listening development with regard to accounting's specific skills, discourse and the requirements of accounting employers Inform students and ...
The Routledge Companion to Accounting Education

An examination of the IAESB's International Education Standards (IES) shows that they do not address the professional development of accounting educators. PABs, such as CPA Australia, in their professional accreditation guidelines for ...
The Interface of Accounting Education and Professional Training

Research design The purpose of the current study was to examine whether students believe that cooperative learning is more effective at enhancing their interpersonal and communication skills than a simple group learning approach.
Audit Education

It also addresses Maltby's (2001) concern about case studies synthesized from a variety of real scenarios from audit ... Davies, M. (2000) Using a computerized case study to teach computer auditing: the reasons, the approach and the ...
Personal Transferable Skills in Accounting Education

The employers from all of the accounting firms expect accounting graduates to possess a sound knowledge of accounting principles and concepts, a basic understanding of business, and good communication, teamwork and interpersonal skills.
Accounting Education Research: Prize-winning Contributions

Barnett, T. (2001) Dimensions of moral intensity and ethical decision making: an empirical study, Journal of Applied Social Psychology, 31(5), pp. 1038¥1057. Dukerich, J. M. et al. (2000) Moral intensity and managerial problem solving, ...
Strategic Marketing Planning

Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the ...
Teaching IFRS

IASB (2011a) Red Book 'IFRS: Official pronouncements issued at 1 January 2010. ... B., Coetsee, D., Njikizana, T. and Chamboko, R. (2011) Interpretation and Application of International Financial Reporting Standards (Hoboken: Wiley).
The Marketing / Accounting Interface

Fincham, Robin and Roslender, Robin (2003), The management of intellectual capital and its implications for business reporting, report for the Institute of Chartered Accountants. Greenyer, Andrew (2006), “ Measurable marketing: a review ...
Researching Accounting Education: Australian Contributions

This book was originally published as a special issue of Accounting Education: an international journal.
Personal Transferable Skills in Accounting Education

... Lectures modelling reading process of Corporate Law , Tutorials practicing reading process , Case Studies ( problem identification , facts development ) A lecture modelling effectivepresentations and discussion of reportwriting skills ...
Researching Accounting Education: Australian Contributions

... Federation of Accountants (2007) Defining and Developing an Effective Code of Conduct for Organisations (New York: International Federation of Accountants). Available at http://www.ifac.org (accessed 28 October 2008). International ...