... than positive information during information processing (Feldman, 1966; Reeves, Thorson, &Schleuder, 1986; Richey,Koenigs, Richey, & Fortin, 1975).
... Richey , Koenigs , Richey , & Fortin , 1975 ) . In addition , Richey and colleagues demonstrated that negative first impressions are much more difficult ...
Richey , M. H. , R. J. Koenigs , H. W. Richey , and R. Fortin . 1975. Negative salience on impressions of character : Effects of unequal proportions of ...
In a commentary by Max Frankel in the New York Times Magazine, January 9, 2000, Frankel decried what he perceived to be the increasingly cozy relationship between business and the news media. He argued that because of economic forces ...
From the early days of Phil Donahue and Oprah Winfrey to the talk shows of such infamous talkers as Geraldo Rivera , Howard Stern , Don Imus , and Rush Limbaugh , Americans rushed to be titillated , seduced , and energized by the ...
Perhaps the most famous negative political chant was the one used against Democratic candidate Grover Cleveland in 1884 by the Republican forces supporting James G. Blaine. Cleveland had fathered a child out of wedlock by Maria ...
... they don't hang their britches on the wall and then do a flyin' [sic] jump into 'em [sic] every rnornin', [sic] they put 'em [sic] on one hritches [sic] leg at a time, just like the folks in Chilton County, [Alabama].
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical ...
First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.
Manipulation of the American Voter is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by...
The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.