Books written by Kenneth Le Meunier-FitzHugh
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Selling and Sales Management
... A.H. A theory of human motivation, Psychological Review, July: 121–35, © 1943. American Psychological Association; 352 Emerald Publishing Limited: Republished with permission of Emerald Publishing Limited, from Industrial: Shipley, ...
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Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges
The main aim of this book is to consider how the sales function informs business strategy.
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Marketing: A Very Short Introduction
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly.
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The Oxford Handbook of Strategic Sales and Sales Management
In addition to strategy implementation with customers, the sales organization must closely monitor marketing plans and actions to ensure that marketing is following a promising avenue. Six marketing imperatives—the tasks that marketing ...
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The Oxford Handbook of Strategic Sales and Sales Management
He has co-authored a number of books including Sales Management: Analysis and Decision-Making (7th edn), Professional Selling: A Trust-Based Approach (5th edn), and Strategic Sales Leadership: BREAKthrough Thinking for BREAKthrough ...
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Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges
The main aim of this book is to consider how the sales function informs business strategy.
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Marketing: a Very Short Introduction
This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations.
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Selling and Sales Management
This edition continues to place emphasis on global aspects of selling and sales management whilst also covering all of the important elements of the marketing mix.
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Creating Effective Sales and Marketing Relationships
skilled, orexpertin some way that is relevant tothe relationship, andweare reassured that theywill be able to fulfillour expectations. This typeof trust is important between thesales and marketing functions.
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The Oxford Handbook of Strategic Sales and Sales Management
knowledge of how sales climate affects customer satisfaction and how climate for service influences sales performance would be useful in fostering climates that lead to sustained and balanced performance. Existing evidence suggests a ...
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Creating Effective Sales and Marketing Relationships
This book demonstrates how corporate sales and marketing teams should operate collaboratively in a 21st Century organization to enhance performance in the marketplace.
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Sales Management: A Research Overview
This book will be invaluable to sales researchers as it summarises current knowledge about key sales and sales management topics and indicates possible future research directions.