Books written by Alison Theaker
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The Public Relations Handbook
... enacting dialogue, and working with 'earned media' (editorial coverage; Watson and Noble 2007: 231) suggests the function is best suited for such engagement rather than those with marketing or purely persuasive intent (Kent 2010).
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The Public Relations Handbook
Known as “ culture change programmes ' , Wilson ( 1992 ) explains that these often offer “ generalised templates ' developed from analysis of a handful of ' successful ' processes observed in particular companies ( or sometimes ...
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The Public Relations Handbook
... M. 231 Johnson & Johnson, 415 Johnson, B. 438 Johnson, G. 64, 134–135, 139 journalism 24, 39, 252, 254, 259–260, 262, 264, 419–420 Kaler, J.H. 85, 176, 177, 178 Kant, Immanuel 84 178–179 Kantian capitalism Karian, 333 Katz, E. 30, ...
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The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice
Johnson and Scholes suggest a cultural web to examine the culture of an organisation. They pose questions around six areas: • Stories: What core beliefs are reflected? Who are the heroes and villains? What norms do mavericks deviate ...
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The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice
PR lecturer and consultant Kirk Hazlett (2011b), while admitting that he has a full-time job and a part-time one as well as consulting on the side, recommends the need to take 'me time': 'Walk in the sunshine, eat ice cream, and relax.
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The Public Relations Handbook
41 Boorstin, D. (1962) The Image, Weidenfeld and Nicolson Bowman, P. and Bing, R. (1993) Financial PR, 2nd edition, Butterworth Heinemann Boston, R. (1996) 'Spinning for a living', History Today, 46 (9) Brown, G. and Yule, ...
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Effective Media Relations
In this second edition of ""Effective Media Relations,"" three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.
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Effective Media Relations: How to Get Results
In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.
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The Public Relations Handbook
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given.
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The Public Relations Handbook
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.
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The Public Relations Handbook
The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry.
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The Public Relations Handbook
Rev. ed. of: The public relations handbook / Alison Theaker. 3rd ed. 2008.
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No Rhyme Nor Reason
Now, as they travelled together through the golden days and velvet nights, Sarah found it hard to hold onto her original conviction that she didn't want to move in with Jules. Her reasons seemed washed out, sun bleached.
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El manual de comunicación y relaciones públicas
El Manual de Comunicación y Relaciones Públicas, sexta edición, ofrece una exploración profunda y atractiva de la industria de las relaciones públicas, dinámica y en constante evolución.
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The Public Relations Handbook
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.
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The Public Relations Handbook
In this practical text, Alison Theaker successfully combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice.
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The Public Relations Handbook
"The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry.