Books written by Steve J. Martin
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately ...
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The small BIG: small changes that spark big influence
Behavioral scientists Joris Lammers, David Dubois, Derek Rucker, and Adam Galinsky thought that one small change job applicants could make wouldbe simply to think about a time when they felt powerful. The researchers setupaseries ...
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
50 Scientifically Proven Ways to Be Persuasive Noah J. Goldstein, Steve J. Martin, Robert Cialdini ... others' claims when they are low on cognitive resources can be found in: Gilbert, D. T., Krull, D. S., and Malone, P. S. (1990).
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Yes ! Devenez un as de la persuasion en 50 leçons
Cet ouvrage décrypte les principes psychologiques qui sous-tendent le processus de la persuasion et vous aide à appliquer des stratégies simples dont l'efficacité est scientifiquement prouvée. Ecrit par des experts...
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Texas Prisons: The Walls Came Tumbling Down
Relates the history of a bitterly contested prison reform case in the American judicial system
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出一張嘴就夠了: 50條讓你溝通順利, 商品狂賣的科學方法
本书教授了50个沟通方法,即便自认说服力薄弱,也不需要锻炼说服技巧或简报能力!只要利用简单的科学方法,就可以翻转局面!小小改变,就能让人心服口服,发挥无与伦比的影响力!