Books written by John F. Sherry

• 

  Contemporary Marketing and Consumer Behavior

  Harris, M. (1968). The rise of anthropological theory. New York: Crowell. Harris, M. (1971). Culture, people, and nature. New York: Crowell. Harris, M. (1981). America now: The anthropology of a changing culture.

• 

  Resurgence: The Four Stages of Market-Focused Reinvention

  Howard Schultz, Onward: How Starbucks Fought for Its Life Without Losing Its Soul (New York: Rodale Books, 2011). 3. For more details on the events leading up to ... Oakley, Hayagreeva Rao, Ross Rizley, Roland Rust, Lou Sanchez, John ...

• 

  Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook

  Negotiation Journal, pp. 123-140. Graham, J. L., & Herberger, R. A., Jr. (1983). Negotiators abroad—Don't shoot from the hip. Harvard Business Review, 61, 160-169. Grégoire, E. (1986). Les Alhazai de Maradi (Niger): Histoire d'un groupe ...

• 

  Time, Space, and the Market: Retroscapes Rising

  Brown , Stephen ( 2001 ) , Marketing — The Retro Revolution , London : Sage . Brown , Stephen and Anthony Patterson ( 2000 ) , " Knick - Knack Paddy - whack , Give a Pub a Theme , " Journal of Marketing Management , 16 ( 6 ) : 647-62 .

• 

  Explorations in Consumer Culture Theory

  Earlier production and sales era ads used segmentation and emotional appeals characteristic of later marketing era strategies. The 1970s W&F modern era campaign employs relation- ship marketing characteristic of the postmodern period.

• 

  Contemporary Consumer Culture Theory

  The volume seeks to help break down the silos that have arisen in disciplines seeking to understand consumer culture, and speed both the diffusion of ideas and possibility of collaboration across frontiers.

• 

  Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook

  This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences.

• 

  Contemporary Consumer Culture Theory

  “Friedrich Nietzsche (1844–1900)” In Canonical Authors in Consumption Theory, in press. Edited by Søren Askegaard and Benoît Heilbrunn. London: Routledge, 2017. Geertz, Clifford. Works and Lives: The Anthropologist as Author.

• 

  Resurgence: The Four Stages of Market-Focused Reinvention

  The core of this book is a smart, simple four-part framework for reinvention, plus compelling advice distilled for general business readers.