Books written by Marc H. Meyer
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The Power of Product Platforms
—DONALD, N. FREY, PROFESSOR OF INDUSTRIAL ENGINEERING AND MANAGEMENT SciENCEs, NORTHWESTERN UNIVERSITY, FoRMER CEO, BELL & Howell "I fully endorse this book to every manager facing the most difficult challenge of successfully developing ...
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Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures
Swanson himself was a legendary businessman. Many felt that he had “started” the biotech industry when he founded Genentech with Herb Boyer in 1976. At that time, Swanson was a 29-year-old venture capitalist with Kleiner Perkins, ...
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Venturing: Innovation and Business Planning for Entrepreneurs
The book also delves into different types of investors, stages of investment, and deal structures.
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New Product Strategy in Small High Technology Firms (Classic Reprint)
The work may. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work.
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New Product Strategy in Small High Technology Firms: A Pilot Study (Classic Reprint)
About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work.
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New Venture Creation: An Innovator's Guide to Entrepreneurship
Structured around the idea that innovation is at the core of successful entrepreneurship, this insightful guide by Meyer and Crane establishes innovation as a necessary first step before writing a business plan or developing a financial ...
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New Venture Creation: An Innovator's Guide to Entrepreneurship
With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.
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The Power of Product Platforms
A guide for turning products into profits discusses how firms should focus their energies on developing families of products simultaneously that share common components and technology
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Innovation: The Workbook
A methods-rich book for innovating: user-centered design, product strategy and platforming, and business model design -- all with a reality check at the end. Developed for undergraduate as well as graduate innovation courses.
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New Product Strategy in Small Technology-Based Firms: A Pilot Study
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.
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Innovation for Entrepreneurs
These are stories of inspiration and achievement - and they illustrate the major frameworks provided in the book. Each entrepreneur faced a problem or challenge solved by the methods presented in that chapter.