Books written by David J. Pittenger

  • Understanding Business Research

    We can use Torres and Briggs' (2007) published article to illustrate the application of this inverted triangle. These researchers conducted a quasi-experiment to test whether and how targeted marketing might be used to improve Hispanic ...

  • Research Methods for the Behavioral and Social Sciences

    Snowball Sampling A cohort is a group of people who share a particular feature. Sometimes the members of a cohort are difficult to find and recruit for research. The members of the cohort may wish to remain anonymous, or there is no ...

  • Understanding Business Research

    Snowball. Sampling. A cohort is a group of people who share a particular feature. Sometimes the members of a cohort are difficult to find and recruit for research. The members of the cohort may wish to remain anonymous, or there is no ...

  • Research Methods for the Behavioral and Social Sciences

    In G. Keren & C. Lewis (Eds.), A handbook for data analysis in the behavioral sciences: Statistical issues (pp. 295–320). Hillsdale, NJ: LEA. Gladstone, G., Parker, G., Wilhelm, K., Mitchell, P., & Austin, M. (1999).

  • Statistics Tutor: Tutorial and Computational Software for the Behavioral Sciences

    In G. Keren & C. Lewis ( Eds . ) . A handbook for data analysis in the behavioral sciences : Statistical issues . ( pp . 349-390 ) . Hillsdale , NJ : LEA . A good review of the current uses of EDA techniques . Smith and Prentice provide ...

  • Research Methods for the Behavioral and Social Sciences

    A comprehensive introduction to research methods and best practices for designing,conducting, interpreting, and reporting findings This text is designed to develop in students a passion for conducting research and an understanding of the ...

  • Understanding and Conducting Research in the Health Sciences

    The book is also a useful resource for students taking courses in the fields of medicine, public health, epidemiology, biostatistics, and the health sciences.