Books written by Jean-Pierre Jeannet
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Masterpieces of Swiss Entrepreneurship: Swiss SMEs Competing in Global Markets
Maintaining Family Ownership and Governance For almost 40 years, since the company's founding, Domenic Steiner and his wife Esther were the only shareholders of Thermoplan. They followed conservative business practices, ...
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Global Marketing Strategies
New York 99.6 62.9 58.3 31 33 EPB Partners New York 93.7 81.2 15.4 32 35 Harte - Hanks / DiMark Langhorne , Pa . 90.5 75.6 19.8 33 25 T & S / BBDO Tokyo 89.5 117.5 -23.9 44 39 Sao Paulo 71.2 69.4 2.6 Duailibi Petit Zaragoza.
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Beyond Traditional Marketing: Innovations in Marketing Practice
1 Cassidy, Ralph Jr., Auctions and Auctioneering, University of California Press, 1967. 2 'Coke's Chilling Concept', The Irish Times, 29 October 1999. 3 www.argmax.com, John Irons, 3 November 1999. 4Hays, Constance L., 'Coke Tests ...
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Cases in International Marketing
group volume . 1 power transmission industry was characterized a presence in these businesses made ASEA's by worldwide overcapacity and low growth . other business segments more competitive . Power distribution as a business segment in- ...
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Leading a Surgical Revolution: The AO Foundation – Social Entrepreneurs in the Treatment of Bone Trauma
... and one month later left for Africa with his fiancée Marty (Exhibit 5.1). By the end of his 18 months stay, Müller had become a very skilled surgeon, having developed his own efficient and deliberate technique.
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Instructor's Manual International Marketing Management Strategies and Cases
Instructor's Manual International Marketing Management Strategies and Cases
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Global Marketing Strategies (6Th Ed.)
This book is a revised & complete text which is updated with key concepts and examples with reference to numerous academic and trade sources. It highlights the issues facing current...
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Global Account Management: Creating Value
Done well this is powerful and effective; however without proper planning it can spell disaster.
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Global Account Management: Creating Value
If you buy a new BMW you may be surprised as much by the owner's manual as by the car itself. Thin, personalized, and containing information only on the features...
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Global Marketing Strategies
The authors combine their teaching and professional experience to present students and practitioners with a viewpoint of international and global marketing. Through its managerial views and strategic focus, the text...
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Global Marketing Strategies
The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.
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Cases in Global Marketing Strategies
Cases in Global Marketing Strategies
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Global Marketing
Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. It offers balanced coverage of developed...
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International Marketing Management: Strategies and Cases
International Marketing Management: Strategies and Cases
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Global Marketing Strategies
Global Marketing Strategies
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Cases in Global Marketing Strategies
Cases in Global Marketing Strategies
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Global Marketing Strategies: Instructor's Resource Manual with Test Questions
Global Marketing Strategies: Instructor's Resource Manual with Test Questions
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Cases in Global Marketing Strategies
Cases in Global Marketing Strategies
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Cases in Marketing Management
Cases in Marketing Management
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Managing with a Global Mindset
The new global economic order, with its new global imperatives, requires substantial changes in the practice of management. "Managing with a Global Mindset" is loaded with advice for businesses that...