Books written by Eileen Fischer

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  Qualitative Consumer and Marketing Research

  Handbook of Qualitative Research in Marketing, Cheltenham, UK: Edward Elgar, pp. ... and Clive Norris (2002) 'CCTV in London', Working Paper 6, Centre from Criminology and Criminal Justice, University of Hull, Hull, United Kingdom.

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  Qualitative Consumer and Marketing Research

  Whatever your background, this book will help you become a better researcher and help your research come alive for others.

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  Explorations in Consumer Culture Theory

  Earlier production and sales era ads used segmentation and emotional appeals characteristic of later marketing era strategies. The 1970s W&F modern era campaign employs relation- ship marketing characteristic of the postmodern period.

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  Qualitative Consumer and Marketing Research

  Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing ...

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  Qualitative Consumer and Marketing Research

  Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing ...