This edition has been endorsed by the Canadian Professional Sales Association (CPSA).
VTAS 4: ventas
Sell
Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life "best practices" of leading sales organizations.
This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Upon closer examination, Matheson and Brown recognized that Alex Hanson, the sales rep who sold Accent products in Territories #60 and #61, was not focusing enough of his time building and maintaining relationships in West Toronto.
Key changes in this edition include: Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices An expanded discussion on trust building and trust-based selling as foundations ...
Updated, streamlined chapters cover the most relevant topics and current industry selling practices. This edition covers recent technology, including artificial intelligence, for use in the selling process.