Books written by Michael J. Silverstein
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Treasure Hunt: Inside the Mind of the New Global Consumer
Inside the Mind of the New Global Consumer Michael Silverstein, Michael J. Silverstein, John Butman. MCDONALD'S FRENCH FRY SPECS Use only # 1 Idaho russet potatoes . Cut to 7/32 " thick . Check for 21 percent minimum solids .
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Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market
In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy.
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Treasure Hunt: Inside the Mind of the New Consumer
The shift in the consumer value calculus had to be addressed, particularly that of the core McDonald's customer: the mother with kids. For years, Mom's need to be with her kids for a connecting time at McDonald's had actually outweighed ...
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Rocket: Eight Lessons to Secure Infinite Growth
Practical ideas that can be implemented immediately. If you have one business book to read this year, this is the one!” -Irene Rosenfeld, Chairman and Chief Executive Officer, Mondelez International
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Rocket: Eight Lessons to Secure Infinite Growth
Practical ideas that can be implemented immediately. If you have one business book to read this year, this is the one!” -Irene Rosenfeld, Chairman and Chief Executive Officer, Mondelez International
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The $10 Trillion Prize: Captivating the Newly Affluent in China and India
This book explains who these consumers are—what they buy and why, how they think and shop, and how their needs and tastes are changing.
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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
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Un premio da 10.000 miliardi: Come conquistare i nuovi consumatori di Cina e India
“Un libro chiave che documenta la rapida crescita della spesa dei consumatori in Cina e India nei prossimi 10 anni.” Jim O’Neill, Presidente e CEO di Goldman Sachs Asset Management “Gli autori di Un premio da 10.000 miliardi ...
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O Prêmio de 10 Trilhões de Dólares: Cativando a classe emergente da China e da Índia
No livro O Prêmio de 10 Trilhões de Dólares, o autor deste best-seller Michael J. Silverstein e seus colegas do Boston Consulting Group (BCG) da China e da Índia nos oferecem um abrangente perfil dessa classe média emergente, que está ...
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Zielgruppe: Frau: wie Sie die anspruchsvollsten Konsumenten der Welt erreichen
Zielgruppe: Frau: wie Sie die anspruchsvollsten Konsumenten der Welt erreichen
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Rocket: Il segreto della crescita in otto lezioni
Rocket racconta la storia di sedici leader straordinari che hanno dato vita a grandi brand.
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A la caza del tesoro: en el interior de la mente del nuevo consumidor
¿Existe algún patrón estable en los actuales hábitos de consumo?
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Caccia al tesoro. Il nuovo consumatore tra lusso e hard discount
Caccia al tesoro. Il nuovo consumatore tra lusso e hard discount
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女性經濟學
女性經濟學
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Caça ao tesouro: dentro da mente do novo sonsumidor
Caça ao tesouro: dentro da mente do novo sonsumidor
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Le donne vogliono di più. Capire e conquistare il mercato che cresce di più al mondo
Le donne vogliono di più. Capire e conquistare il mercato che cresce di più al mondo
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The $10 Trillion Prize: Captivating the Newly Affluent in China and India
Captivating the Newly Affluent in China and India Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael. 9. “Big Prizes in Small Places: China's Rapidly Multiplying Pockets of Growth,” BCG report, November 2010, ...
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Trading up. La rivoluzione del lusso accessibile
Trading up. La rivoluzione del lusso accessibile
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Trading Up: Tüketici Neden Lüks Ürün Ister ve Sirketler Bu Ürünleri Nasil Yaratir
Trading Up: Tüketici Neden Lüks Ürün Ister ve Sirketler Bu Ürünleri Nasil Yaratir
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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal ...