Books written by George E. Belch
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Advertising: An integrated marketing communication perspective, Fourth Edition
This new edition is fully revised to reflect the rapidly evolving advertising industry by beginning from the premise that everything is digital.
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Advertising and Promotion
Advertising and Promotion
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Introduction to Advertising and Promotion
Introduction to Advertising and Promotion
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Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective
Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective
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Introduction to Advertising and Promotion Management
Introduction to Advertising and Promotion Management
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Advertising and Promotion: An Integrated Marketing Communications Perspective
In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion.
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Advertising and Promotion: An Integrated Marketing Communications Perspective with PowerWeb
Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market.
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Advertising and Promotion
Advertising and Promotion
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Introduction to Advertising and Promotion Management
Introduction to Advertising and Promotion Management
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Advertising: an Imc Perspective 4e
The fourth edition of Advertising brings together an author team of highly experienced teachers and industry professionals to produce a learning resource that is both pedagogically sound and reflective of the most current industry practices ...
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Advertising and Promotion W/ Powerweb
Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market.
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Publicidad y promoción: perspectiva de la comunicación de marketing integral
Publicidad y promoción: perspectiva de la comunicación de marketing integral