Books written by Thomas N. Ingram
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Vtas
Vtas
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行銷學: 原理與觀點 : 第五版
行銷學: 原理與觀點 : 第五版
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行銷學: 原理與觀點
行銷學: 原理與觀點
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专业化销售/基于信任的方式/营销学系列/Professional Selling: 基于信任的方式
本书全面系统地介绍了当代专业化销售的综合知识。内容包括人员推销概论,建立信任,沟通技巧,战略销售过程等九个单元。
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Sell
Sell
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Sales Management: Analysis and Decision Making
Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life "best practices" of leading sales organizations.
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Sales Management: Analysis and Decision Making
Key changes in this edition include: Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices An expanded discussion on trust building and trust-based selling as foundations ...
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Sales Management: Analysis and Decision Making
This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life best practices of leading sales organizations.
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Professional Selling: A Trust-based Approach
Professional Selling's chapters can be mixed and matched with Sales Management chapters from Ingram's Sales Management, Fourth Edition to create an outstanding customized sales course.
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Marketing, Principles & Perspectives
Marketing, Principles & Perspectives
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Marketing: Principles and Perspectives
In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout.
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Sell
Updated, streamlined chapters cover the most relevant topics and current industry selling practices. This edition covers recent technology, including artificial intelligence, for use in the selling process.
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Sales Management: Analysis and Decision Making
This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals.