Books written by Douglas J. Dalrymple

  • Sales Management: Concepts and Cases
    Sales Management: Concepts and Cases

    ( continued ) This case was prepared by Mark Adams , Mike Easey , and Harry Robinson of the University of Northumbria at Newcastle England . Copyright © 1991 by the University of Northumbria at Newcastle . Reproduced by permission .

  • Sales Management: Concepts and Cases
    Sales Management: Concepts and Cases

    Notes on Location 7 Page 2 Office GENP E - 1 12/14/90 Dr. Robert Boomer General Practice Drop in M , F 7:00 - 9:00 AM Zilene - hi Naprosyn - hi Bendine - hi Feldene gel - lo Office GENPE - 3 12/10/90 Dr. Allan Dunn General Practice Walk ...

  • Marketing Management: Text and Cases
    Marketing Management: Text and Cases

    REFERENCES Brooks , William T. Niche Selling : How to Find Your Customer in a Crowded Market ( Homewood , IL : Business One Irwin , 1992 ) . Churchill , Gilbert A. , Neil M. Ford , and Orville C. Walker , Jr. Sales Force Management ...

  • Wiley Pathways Selling
    Wiley Pathways Selling

    Alan J. Dubinsky, Marvin A. Jolson, Ronald E. Michaels, Masaaki Kotabe, and Chae Un Lim, “Ethical Perceptions of Field Sales Personnel: An Empirical Assessment,” Journal of Sales & Marketing Management (Fall 1992), p. 18. 6.

  • Retail Management Cases
    Retail Management Cases

    Report for the Bachelor of Engineering (Naval Architecture)

  • Instructor's Manual to Accompany Marketing Management: Strategy and Cases

    Instructor's Manual to Accompany Marketing Management: Strategy and Cases

  • Sales Management
    Sales Management

    Through seven editions, Sales Management has provided readers with a comprehensive, practical approach to sales management. This book places special emphasis on current issues of managing strategic account relationships, team...

  • Marketing Management: Text and Cases
    Marketing Management: Text and Cases

    Noted for its numerous cases, this comprehensive textbook focuses on all aspects of planning, co-ordinating and executing marketing strategy. It includes the main terms and concepts associated with marketing management,...

  • Basic Marketing Management
    Basic Marketing Management

    Focuses on all aspects of planning, coordinating and executing marketing strategy. Includes the main concepts and terms associated with marketing management. Contains new chapters on competitive analysis, sales promotion, direct...

  • Sales Management: Concepts and Cases
    Sales Management: Concepts and Cases

    Uses a comprehensive, up-to-date and practical approach to sales management. Each chapter begins with a narrative about an individual firm. Boxes highlight recent developments, topical issues and unique sales strategies....

  • Cases in Marketing Management

    Cases in Marketing Management

  • Basic Marketing Management 2E with Spss Software C D Rom 10. 0 Set

    Basic Marketing Management 2E with Spss Software C D Rom 10. 0 Set

  • Basic Marketing Management
    Basic Marketing Management

    To accommodate instructors who either don't use cases or prefer to select their own, we offer a marketing management book that focuses exclusively on text material. In addition, to keep...

  • Retailing: an Economic View
    Retailing: an Economic View

    Retailing: an Economic View

  • Sales Management: Concepts and Cases

    Sales Management: Concepts and Cases

  • Teachers Manual to Accompany Sales Management Four Th Edition

    Teachers Manual to Accompany Sales Management Four Th Edition