Books written by Thomas C. Kinnear
-
Principles of Marketing
Principles of Marketing
-
Promotional Strategy: Managing the Marketing Communications Process
Alfred Kuehn has specifically attacked the assumption of Markov analysis that repurchase is dependent only on the last purchase . 39 The effect of prior purchases appears to carry over into the future in the ...
-
StratSim: The Business Strategy Simulation
The Business Strategy Simulation Thomas C. Kinnear, Stuart W. James, Michael Deighan, J. Paul Peter. In addition to having potentially different needs than individuals , company fleet buyers also have a significantly different purchase ...
-
Promotional strategy 1961
Promotional strategy 1961
-
Marketing Research: Project Manual
Marketing Research: Project Manual
-
市场调研: 一种应用方法
本书围绕市场调研计划中实际的运作步骤展开,共分六个部分,介绍市场调研,调研设计和数据来源,市场调研中数据收集的过程等内容。
-
Principles of Marketing: Study guide
Principles of Marketing: Study guide
-
Ri Im/Tb Marketing Research Applied Appr
Ri Im/Tb Marketing Research Applied Appr
-
Cases in Marketing Management
Specifics include an orientation chapter, a chapter on analyzing cases, a chapter on marketing financial, and a full case example complete with a sample student analysis of that case. The rest of the book is cases only.
-
Modern Marketing Research: Concepts, Methods, and Cases
The book provides a uniquely detailed treatment of the analytic methods developed in the last decade to make sense of complex marketing data, including standard multivariate methods (e.g.
-
Journal of Public Policy and Marketing
Journal of Public Policy and Marketing
-
Ecological Marketing
Ecological Marketing
-
Promotional Strategy: Managing the Marketing Communications Process
Promotional Strategy: Managing the Marketing Communications Process
-
Marketing Research: An Applied Approach
This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal...