Books written by Tim Ambler
-
Doing Business in China
Introduction 1 Percy Timberlake (1994), The Story of the Icebreakers in China, London: The 48 Group Club, p. 13. 1 The road to Cathay 1 See Chapter 7 for more on market research in China. 2 For a longer list of UK organisations which ...
-
JavaScript Frameworks for Modern Web Development: The Essential Frameworks, Libraries, and Tools to Learn Right Now
Who This Book Is For Web developers of all levels of ability; particularly relevant for front-end developers, server-side coders, and developers interested in learning JavaScript.
-
Marketing and the Bottom Line: The Marketing Metrics to Pump Up Cash Flow
Based an extensive and original research involving world-beating companies such as 3M, Accenture, British Airways, Diageo and McDonald's, this book analyzes the impact that marketing has on the financial well-being of a company.
-
The SAGE Handbook of Advertising
The scenarios examined here are the strength of the brand's position in its market: new-comer versus niche/small brand versus strong challenger brand versus leader. Morgan has observed a number of factors in the success of challenger ...
-
The SAGE Handbook of Advertising
Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results.
-
JavaScript Frameworks for Modern Web Development: The Essential Frameworks, Libraries, and Tools to Learn Right Now
This book will serve as an introduction to both new and well established libraries and frameworks, such as Angular, VueJS, React, Grunt, Yeoman, RequireJS, Browserify, Knockout, Kraken, Async.js, Underscore, and Lodash.
-
Doing Business in China
Aimed specifically at Western and non-Chinese businesses and managers, particularly those with limited experience of China, this book offers a general framework for understanding Chinese business culture, along with a guide for acquiring ...
-
Doing Business in China
China may soon be the biggest economy in the world. This book is a practical guide to business practices, market conditions, negotiations, organizations, networks and the business environment in China.
-
Doing Business in China
First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
-
Marketing and the Bottom Line
Marketing isn't special, it isn't different, it isn't impossible to measure. It's an investment. Unless you can measure its impact, you're wasting your money.