Books written by Gary Armstrong
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Marketing Mix: Selected Chapters From: Principles of Marketing, Seventeenth Edition, Philip Kotler and Gary Armstrong
"Your lecturer has created this personalised textbook to support your studies ... it's just the bits your lecturer knows you need - nothing extra!"--Back cover.
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Marketing: An Introduction Plus 2014 MyMarketingLab with Pearson EText -- Access Card Package
Cover New Marketing Trends and Technology: Every chapter of this edition features revised and expanded discussions on the explosive impact of exciting new marketing technologies. 0133763528 / 9780133763522 Marketing: An Introduction Plus ...
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Pearson Etext Principles of Marketing -- Access Card
Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, ...
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The Maximum Surveillance Society: The Rise of CCTV
... 'big five' supermarkets Argyll (Safeway and others), Asda, Sainsbury, Gateway and Tesco with 50 per cent of the market share for food and convenience good sales, have invested heavily in CCTV technology (Beck and Willis 1995: 10).
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Marketing: An Introduction
The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies.
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A Social History of Sheffield Boxing, Volume II: Scrap Merchants, 1970-2020
It was 65 years before a repeat performance, when Liam 'Cannonball' Cameron of Steel City ABC won the ABA welterweight championship, appropriately at the EIS. Cameron had the option of trying to make the 2012 Olympic squad but the ...
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Marketing: An Introduction
... Robert B. , 369 Tuli , Donald S. , 167 Turcsik , Richard , 446 Vavra , Bob , 295 Vergeyle , Margaret , 130 Vila ... 335 Slack , Gary , 325 Sliwa , Carol , 561 Solomon , Jolie , 10 Southern , Richard , 34 Srenaski , Bob , 469 St.
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Football, Fascism and Fandom: The UltraS of Italian Football
Cresswell, P., Evans, & Goldstein, D. (2000). The Rough Guide to European Football, 4th Edition: A Fans' Handbook. London: Rough Guides. Gould, D. (2002). Football and Fascism: A Beautiful Friendship? A study of relations between the ...
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市场营销学: 第7版
本书分为四篇,第一篇定义营销和营销过程;第二篇理解市场和消费者,包括营销环境、管理营销信息等内容;第三篇涉及客户导向的营销战略和营销组合 ...
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科特勒市场营销案例
MBA经典教材据原书第四版译出
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营销学导论: 第4版
MBA经典教材
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营销学原理: 第五版
书名原文:Principles of markting
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市场营销原理: 第 9 版
著者译名:科特勒。
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市场营销原理: 第七版
美国Prentice—Hall公司授权出版
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科特勒市场营销教程
MBA经典教材据原书第四版译出
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Sm Marketing Introduction I/m
Sm Marketing Introduction I/m
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Moderní marketing
10. 39 MRA study shows refusal rates are highest at start of process. Marketing News (16. srpna 1993), s. A15; Private eyes. Marketing Tools (leden–únor 1996), s. 31–32. Viz také John Hagel III a Jeffrey F.
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Policing the 2012 London Olympics: Legacy and Social Exclusion
In Canning Town the origins of Rathbone Market date back to 1253, when a charter signed by King Henry III promised that a Wednesday market in West Ham would exist 'forever'. By the 1880s, a group of street traders were well ensconced on ...
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Marketing
38–54; and Rachael W. Y. Yee et al, 'The service-profit chain: A review and extension', Total Quality Management & Business Excellence, 2009, pp. 617–32. 29 See James L. Heskett, W. Earl Sasser, ... 40 Daniel C. Smith and C. Whan Park, ...
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Principles of Marketing
Principles of Marketing