The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies.
Also Available with MyMarketingLabTM This title is also available with MyMarketingLab--an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.
This book is essential reading for students and researchers working in Sports Studies, Sociology of Sport, Football, Globalisation, Politics and Ethnic Studies.
Hiertoe stellen sommige bedrijven een directeur marketingcommunicatie ( marcom ) aan , die de eindverantwoordelijkheid heeft voor de communicatie - inspanning van het bedrijf . Geïntegreerde marketingcommunicatie leidt tot consistentere ...
Creating value for customers in order to capture value from customers in return. Today's marketers must be good at creating customer value, ... media technologies that help brands to engage customers more deeply and interactively.
This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way.The...
"Fundamentos de marketing introduce al lector al fascinante y dinámico mundo del marketing en una forma probada, práctica y atractiva.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
Cover New Marketing Trends and Technology: Every chapter of this edition features revised and expanded discussions on the explosive impact of exciting new marketing technologies.
Revised edition of the authors' Principles of marketing.
Description For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social...
Revised edition of the authors' Principles of marketing.
Broady, D. (1990). Sociologi och Epistemologi. Om Pierre Bourdieus forfattarskap och den historiska epistemologien. Stockholm: HLS Förlag. Brohm, J.-M. (1982 1976)). Sociologia politica del deporte. México: FCE. Bromberger, C. (1993a).
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation ...
Principles of Marketing, Student Value Edition Plus Mymarketinglab with Pearson Etext -- Access Card Package
Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, ...
Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.
Personalize Learning with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.
Personalize Learning with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.
Further, this text focuses on developing the ten essential skills needed for success and gives readers tangible goals to work towards.