Books written by Gary Armstrong
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Principles of Marketing, An Asian Perspective
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
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Principles of Marketing
Principles of Marketing
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Marketing: An Introduction
0133033112 / 9780133033113 Marketing: An Introduction plus NEW MyMarketingLab with Pearson eText -- Access Card Package consists of: 0132744171 / 9780132744171 Marketing: An Introduction, Student Value Edition 0132749556 / 9780132749558 NEW ...
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Principles of Marketing
Starting with a major new section in Chapter 1 and continuing with new sections, discussions, and examples integrated throughout the text, this edition shows how marketers must focus on creating customer value and sharpen their value ...
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Principles of Marketing European Edition
Revised edition of the authors' Principles of marketing.
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Marketing: Edicion para Latinoamerica
... SI EL MUNDO FUERA UNA ALDEA Pensemos un poco en el mundo y en nuestro lugar en él . Si redujéramos el mundo a una aldea de 1,000 personas representativas de la población mun- dial , ésta sería nuestra realidad : Nuestra aldea tendría ...
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Principles of Marketing
This text uses practical examples and applications to show the major decisions that marketing managers face in their day to day jobs.
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Test Item File
Test Item File
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Principles of Marketing, Global Edition
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either ...
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Fundamentos de marketing (6a. ed.).
Fundamentos de marketing (6a. ed.).
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Principles of Marketing, Global Edition
Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, ...
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Principles of Marketing
Principles of Marketing
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Marketing: An Introduction, Global Edition
The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, ...
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Principles of Marketing
The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers.
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Valuepack: Strategic Management: Concepts and Cases with Principles of Marketing
Strategic Management: Concepts and Cases, 11/e For professors who want their students to understand the practical application of strategic management, David provides a skills-based, practitioner-oriented focus.
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市场营销: 原理与实践
在数字和社交时代创造顾客价值和顾客关系增加全新内容"数字时代:网络, 移动, 社交媒体营销".探讨了顾客参与营销的新兴趋势.新增整合营销沟通的最前沿内容, 指导营销者如何融合传统媒体与新型工具, 建立和创造更加精准, 个性化和互动的客戶关系.补充大量关于全球营销的最新内容.补充大量企业实例, 既有宝洁, 可口可乐, 沃尔玛, IBM和麦当劳等传统企业, 也包括谷歌, 苹果, 网飞, 脸书等新时代的数字竞争者.
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Principles of Marketing
Like any good marketer, we're out to create more value for you, our customer. We have perused every page, table, figure, fact and example in an effort to make this the best text from which to learn about and teach marketing.
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Principles of Marketing, Student Value Edition
Principles of Marketing Swedish Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the first Swedish edition, is true to Kotler and Armstrong's classic conceptual framework,...
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Football, Fascism and Fandom: The UltraS of Italian Football
Football, Fascism and Fandom is a unique and terrifying study of a group that has not been examined in depth before now.
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Principles of Marketing 7th edn PDF eBook
This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing.