Principles of Marketing
The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors.
Marketing, an Introduction Plus 2019 Mylab Marketing with Pearson Etext -- Access Card Package
Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, ...
Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.
The ninth Canadian edition of Principles of Marketing has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and relationships.
This Online Course Pack consists of Principles of Marketing/Essential Guide to Marketing Planning, 1/e, by Kotler, Armstrong, Wong, Saunders and Wood (ISBN: 9781408207680), Principles of Marketing, 5/e by Kotler, Armstrong, Wong and ...
CourseCompass Access Code Card
This package contains the following components: -0136102433: Marketing: An Introduction -0132669048: MyMarketingLab -- Access Card -- for Marketing: An Introduction
This package contains the following components: -0132167123: Principles of Marketing -0132666979: MyMarketingLab -- Access Card -- for Principles of Marketing
Discussing the lessons that can be learned for the future staging of sporting mega-events, this book will appeal to scholars and students with interests in sport, policing, crime and criminology, mega-events, event management, urban studies ...
The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships.
Defining Marketing; Marketing Process; Creating and Capturing Customer Value; Company and Marketing Strategy; Partnering to Build Customer Relationships; Understanding the Marketplace and Consumers; Analyzing the Marketing Environment; ...
The ninth Canadian edition of Principles of Marketing has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and relationships.
Marketing: An Introduction, 9e
This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape ...
Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.
KEY TOPICS: Marketing: Creating and Capturing Customer Value; Company and Marketing Strategy: Partnering to Build Customer Relationships; Sustainable Marketing Social Responsibility and Ethics; Analyzing the Marketing Environment; Managing ...
"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.
Seamlessly reinforce key concepts learned in lecture by providing students with access to PowerPoint presentations to be used for studying purposes. *Electronic Figures.All figures from the text are available electronically, making it ...