This book is full of stories of innovations Parker made with his star client, including: --ingenious merchandising (eg, selling both "I love Elvis" and "I hate Elvis" buttons) --licensing and branding, from suits to toys, ashtrays to ...
It features numerous behind-the-scenes stories from some of hisÑand cinemaÕsÑgreatest films, including The Magnificent Seven, The Great Escape, The Sand Pebbles, The Thomas Crown Affair, Bullitt, The Getaway, and Papillon.